Lt. Gov. Jay Dardenne promises new tourism brand, Civil War commemorations for Louisiana

Louisiana will soon market its offerings to potential visitors under a new brand, and the state will organize public events exploring its participation in the Civil War to┬ácommemorate the conflict’s upcoming 150th anniversary, Lt. Gov. Jay Dardenne said Wednesday to a group of civic and business leaders in Slidell.

Dardenne, the state’s top tourism official, did not delve into the specifics of the brand, which his office plans to unveil at a tourism summit in Baton Rouge the weekend of Jan. 25.

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